Be stupid campaign by Diesel
I guess you gotta do watcha gotta do.
“Miami Ad School Brooklyn students Alex Otis and Charli Hoffmann have come up with an idea to keep their creative partnership going and keep Hoffmann in the country (she’s from Germany). The copywriter and interactive art director, respectively, are sending “Save the Dates” to various agencies and letting them know that Hoffmann’s visa expires on October 9 unless she gets hired or married (apparently, Otis “doesn’t want her partner to leave”).”Question is – would you hire those girls?
(Source: mediabistro.com)
"use Twitter for the good you work so hard to achieve” - Biz Stone"
—
This week I had the privilege of participating in the ADAP Advocacy Association’s “Twitter-Obama Event” by tweeting all day using @whitehouse and #ObamaADAP and centering AHF’s tweets around the current AIDS Drug Assistance Crisis in the US.
Having participated in social media from both a professional and person place, I have witnessed the power of crowdsourcing time and time again. By nature it seems to lend itself to increasing public awareness for a very niche campaign or movement - in most cases - overnight.
This was my first little experience taking a real role in crowdsourcing and in pushing a campaign out. For the first time - I have tasted its sweet, addictive nectar.
It is relatively easy if you are already in possession of a leading brand - people already tweet and retweet the valuable important messages you send. But what was new to me, was seeing the fire ignite between friends. With this campaign we were able to literally read and converse with friends talking and being introduced to the issue.
This campaign garnered an increase of 800+ tweets in one day (on the topic of ADAP) - which in reality is a tiny drop within the twittersphere, but within the scope of AIDS advocacy on Twitter - it was a major push.
Not strong enough to get REAL attention from the mainstream media, it was a tease and a training ground for future campaigns. I cannot wait until World AIDS Day where I am planning to push out our greatest Twitter event yet.
A few articles were generated because of our collective efforts:
- http://thinkprogress.org/lgbt/2011/09/16/321298/activists-launch-twitter-campaign-to-raise-awareness-of-aids-funding-crisis/
- http://floridaindependent.com/47984/florida-adap
- http://instinctmagazine.com/blog/twitter-campaign-launched-to-end-aids-funding-emergency?directory=100011
- http://www.americanindependent.com/194150/twitter-campaign-urges-an-end-to-aids-drug-assistance-program-waiting-lists
- http://www.thegavoice.com/index.php/blog/health/3245-activists-tweet-obama-to-call-for-adap-expansion
Never seen a transit shelter extension before - VERY COOL!
via hersweetescape:
How awesome is this advertisement!
